Extracurricular Bachelor Programs


Entrepreneurship: Theory and Practice

The world changes and we need to redevelop what is made, how it is made, where to sell and how to distribute; all while taking into consideration the consequences for the world around us. Some entrepreneurial people start their own business, but we also need people who seek opportunities for improvement inside larger organizations in business, government, education, and health care. Entrepreneurship is all about creating value, not only in terms of financial returns, but also about improving social and environmental aspects. Topics include: entrepreneurial strategies; ethics; social entrepreneurship; entrepreneurial marketing and entrepreneurial finance.

The aim of this course is to give an overview of different forms of entrepreneurship, its importance for economies and the people involved. Besides studying and discussing a selection of academic articles, students will be actively involved in the entrepreneurial process. Read here more about the course. 

This course is the first course of the track "The Entrepreneurial Side of Business" (1. Entrepreneurship: Theory and Practice - 2. Entrepreneurial Marketing - 3. Social Entrepreneurship - 4. Strategic Entrepreneurship). Application deadline: 14 June 2018. 

Entrepreneurial Marketing

SMEs face different challenges than their large counterparts. For example, their marketing expertise and budgets are different. This calls for a different way to market their products and services. Entrepreneurial Marketing is the fourth course in the track "Entrepreneurial Side of Business" and offers the student an insight into this different way.

If you ask an entrepreneur what skills or knowledge have to be developed in their company, most entrepreneurs will answer "marketing". Most marketing courses however focus on larger firms even though the marketing strategies do not seem applicable to smaller entrepreneurial forms with smaller budgets...
The main theme during this course will be how small and medium sized firms (SMEs) can create competitive advantage with the limited marketing resources they possess. Some knowledge on (traditional) marketing is nice to have but not necessary for this course. Read here more about the course. 

This course is the second course of the track "Entrepreneurial Side of Business" (1. Entrepreneurship: Theory and Practice- 2. Entrepreneurial Marketing- 3. Social Entrepreneurship- 4. Strategic Entrepreneurship). Application deadline: 14 June 2018.

Social Entrepreneurship

Social entrepreneurs discern opportunities for solving problems in society and realize this with a philosophy that does justice to all parties concerned. Social entrepreneurship is a ‘hot topic’ that is confronted with significant challenges - both in theory and in practice. Social entrepreneurs are continuously striving to align their business model with their mission to achieve social impact on the local and/or global scale. This also calls for innovative approaches from the side of, for example, legislators, policy makers and financiers. The course adopts a mix of (guest) lectures, experiential learning and case studies and includes a visit to a social enterprise. Read here more about the course. 

The course takes a multidisciplinary view on social entrepreneurship and as such draws on the Utrecht University Social Entrepreneurship Initiative (www.uu.nl/se-initiative). This course is the third course of the track "Entrepreneurial Side of Business" (1. Entrepreneurship: Theory and Practice - 2. Entrepreneurial Marketing - 3. Social Entrepreneurship - 4. Strategic Entrepreneurship). Application deadline: 14 June 2018.

Strategic Entrepreneurship

In this course we will investigate the intersection between ‘traditional’ strategic management and entrepreneurship. Strategic management is usually long term oriented and seeks to create long term competitive advantages through the creation of sustainable positions within a particular industry or through the acquisition of valuable resources. Entrepreneurship, on the other hand, focuses on the exploitation of opportunities. Strategic Entrepreneurship seeks to use the element of adaptation and opportunity exploitation as a strategic tool. Special attention will be paid to how managers can implement strategic entrepreneurship in their organization by analyzing complex business cases.

Some basic knowledge on entrepreneurship, innovation or (strategic) management is an advantage. The course itself will be a combination of lectures, workshops, business case analysis, an assignment and presentations. During the business cases analysis, students will work in groups and feedback will be provided on a regular basis. Given the interactive nature of the course, active student participation and class discussions are an important element of the course. Students have to prepare a number of homework assignments during the course. We look forward to seeing you this summer! Read here more about the course. 

This course is the fourth course of the track "Entrepreneurial Side of Business" (1. Entrepreneurship: Theory and Practice - 2. Entrepreneurial Marketing - 3. Social Entrepreneurship - 4. Strategic Entrepreneurship). Application deadline: 14 June 2018.

Extracurricular Master Programs

Utrecht University Business Course

The Utrecht University Business Course was founded in 2013 by three students . They perceived a gap in linking practice to theory in the current master curriculum. To fill this gap, they founded this honours programme that aims to bring students closer to real working experience.

The UUBC 12-week programme starts in February 2018 and lasts till May. Every week you attend a 1-2 hour workshop. In addition, you will need ±2-4 (or more) hours a week to work on the challenges with your team.

The introduction weekend will kick off the UUBC. You learn to set your personal vision and by the end of the weekend you have formed a team with whom you will be working through the remainder of the course. Team building exercises and trainings on knowledge transfer as well as business skills will get your team up to speed for the challenges you will be facing.

After the introduction weekend you will be set to tackle the first challenge: consult our client company. As you take on the role of a consultant, you will help problems that the company is currently facing. Through workshops given by consultants from top firms, you will get in touch with these companies. This will be a great opportunity to network and to get to know the different consultancy directions. Step-by-step, you will solve the case and present it to our client. Of course the best solution will be awarded.

To continue in this competitive spirit, your team will develop your own start-up idea. Your team will get the freedom to work on an entrepreneurial idea and bring it to fruition. Guidance from experienced entrepreneurs and professionals will help you develop a feasible business plan. Supported by inspirational entrepreneurs and insightful talks you will experience the true entrepreneurial spirit. During these weeks you feel the freedom, pleasure and pressure of being an entrepreneur.

To top off, you will pitch your business plan at the legendary Utrecht University hall to a big audience, including professionals and investors. On top of that, the best business idea wins a ONE-MONTH spot at Utrechtinc. Within their ecosystem, knowledge and experience, they will help you accelerate YOUR startup.

Applications for the 2018 UUBC are closed. If you are interested in the 2019 UUBC, visit the UUBC website to receive a notification once the application is open again! 

Young Innovators League

Are you curious, innovatory, entrepreneurial, intellectually versatile and socially responsible? Do you want to get more out of your Master's programme and learn to work across disciplinary boundaries? Do you want to do both research and actively (co-)create innovative initiatives that will make the world a better place? And do you want to take ownership over your own learning process?

Then the Young Innovators programme might be of interest to you!

As a Young Innovator you will be working on the three pillars the program is built upon: personal leadership, social innovation and being an impact community. One of the ways in which this takes place is by working on current societal challenges for at least the first half year, such as sustainable housing for refugees, food waste, off-label drugs, transition labs, how to make a city safer by art, accessible medicine and more. Together with an interdisciplinary team of students and inspiring sessions with coaches and experts you go through the journey of making this world a better place!

The programme is a selective 15 EC honours course at the graduate level, to be taken on top of any Master's programme. The deadline for application is 10 September. If you admit before this date you will know if you are one of the Young Innovators of 2017-2018. Read here more about the programme.