CanvasAre you interested in learning more about entrepreneurship?

February 1st-5th, we are organizing the 4th edition of ENTREPRENEURSHIP WEEK.

You have the chance to learn about different aspects of entrepreneurship, like sustainable entrepreneurship and entrepreneurial marketing.

Target audience for the Entrepreneurship Week is advanced Bachelor, Master, and PhD students – also non-UU students. Prior knowledge of entrepreneurship or economics is no prerequisite. There are no costs to join us this week. Participants are asked to organize their own lunch. It is not compulsory to be present at all elements of the week. Please let us know if you are just bumping in a few times this week, or will be there most of the time.

Completion of the programme offers the UtrechtCE Entrepreneurship Week Certificate.


  • Erik Stam (Prof. UU, Chair Entrepreneurship)
  • Maurice Bakker (Founder Holland Startup)
  • Robbert Jan Hanse (Founder Holland Startup)
  • Hein Roelfsema, (UU,Director UtrechtCE).
  • Leendert de Bell (UU and HU)
  • Peter van der Meer (UU)
  • Robert de Bruijn (HU)

Week schedule

NB: This schedule is still subject to change. Please refer to this page for updated information. 


10:00-11:30 Introduction to Intrapreneurship (Erik Stam)

11:30-11:45 Break

11:45-13:00 Entrepreneurial Mindset & Idea Generation (Leendert de Bell)

13:15-14:00 Lunch

14:00-15:15 Introduction to Problems

15:15-15:45 Break

15:45-17:30 Ideation and Problem Definition Workshop



10:00-12:00 Entrepreneurial Marketing (PM)

12:00-12:30 Lunch

12:30-14:00 Customer Validation workshop (RB)

14:00-17:00 Get Out of The Building In Your Teams



10:00- 12:00 Customer Reach (Channels) Workshop (HS)

12:00-12:45 Lunch

12:45-14:45 Workshop on Solutions & Production (HS)

14:45-15:00 Break

15:00-17:00 Coaching Session (HS)

17:00-19:00 Drinks


10:00-12:00 The Entrepreneurial Ecosystem (Erik Stam)

12:00-12:45 Lunch

12:45-14:45 Entrepreneurial Finance Workshop (Hein Roelfsema)

15:00-17:00 Minimum Viable Product Workshop (HS)



10:00-12:00 Pitch Presentation Workshop (HS)

12:00-12:45 Lunch

12:45-15:30 Pitch Coaching (HS)

15:30-16:00 Break

16:00-17:30 Dragon’s Den Competition

17:30-19:00 Closing Drinks (at UU)


**** SIGN UP HERE ****

For more information about the Entrepreneurial Week, please contact us!

Hope to see you all there 🙂