In an increasing knowledge oriented society, you need to be able to show that your research creates impact. Impact, both societal and economic, is becoming crucial in every grant proposal and job application. In short: you have to be able to ‘Sell your science’. Do you know how? Are you wondering about your career after your thesis? Are you constantly negotiating with your professor? Do you want to stay in academia, or work outside of university? What do you need to create opportunities? These type of questions are addressed in this course.

‘Selling your science’ is about skills. About presenting, negotiating, pitching and persuasion. In this interactive course, you will learn to sell your science either to external parties or through a convincing knowledge utilization paragraph in a research proposal. You’ll learn key skills such as negotiationpitching and entrepreneurship. And to provide you with the basics of a business perspective on research, you will learn some fundamentals about entrepreneurshipintellectual property (patents) and conflicts of interest.

Two day course
On day 1 you’ll master skills through brief lectures, case studies and a lot of interactive assignments. The second day consists of applying the knowledge and skills from day 1 on your own research. How do you write a story to convince parties to collaborate? And for those aspiring a career in academia: how can you sell your own science in a knowledge utilization paragraph of a grant application? At the end of day 2, you’ve learned to implement lessons learned from day 1 into practice.

The following six topics are treated:

  1. Value of research: An introduction to valorization, utilization, value creation. Why are they important? Case: Identify utilization opportunities within a research proposal.
  2. Entrepreneurship: Lean what’s necessary to turn an academic idea into a venture.
  3. Conflicts of Interest:How can you maintain your academic integrity when transferring your knowledge and collaborating with industry. Case: Debating real-life examples of conflicts of interest.
  4. Intellectual Property: Covering the basics of Intellectual Property. Case: Negotiation of a license between a university spin-off and a pharmaceutical company.
  5. Negotiation workshop. Based on a case where intellectual property is key, you’ll negotiate a License Agreement
  6. Pitching workshop: basic techniques to be able to pitch your research on network events.

Course Dates & Time
Day 1:  October 23rd, 09.00-17.00.
Day 2:  October 30th, 13.00-17.00.

Want to know more about the training? Visit the website of Utrecht Holdings!

For an impression of the training: