Business Development and Entrepreneurship
Why take on a Master’s in Business Development and Entrepreneurship?
Our globalized, digital economy has created many new opportunities in the world of business. Routine tasks have been automated, meaning that human creativity and an entrepreneurial mindset to initiate successful new ideas and develop wholly new markets has become ever more important. In such an environment, learning how to create a context in which new ventures emerge and flourish is of utmost importance. Capturing value from innovation, product and service development, and modern marketing techniques are important capabilities for the future-facing young professional. If you are energized by the possibilities of this new world of business, and want to contribute to the success of entrepreneurial (or intrapreneurial) ventures, the Utrecht University MSc in Business Development and Entrepreneurship gives you the practical abilities, networks, and strong academic foundations you need.
The Master’s of Business Development and Entrepreneurship provides the analytical tools and skills for new business development in established and new organizations. The programme provides both the scientific knowledge and the practical skills needed for the identification and exploitation of new opportunities, while creating new value and well-being for all stakeholders. The focus is on venture development, as well as on entrepreneurial marketing using co-creation with customers and design thinking. In addition, there is strong emphasis on obtaining and managing (venture) capital.
The MSc in Business Development and Entrepreneurship trains you to become an expert in creating an environment in which new ventures can take hold and flourish. This expertise is highly sought after in business development functions (including innovation, marketing and finance) in large (multinational) corporations. The same applies in entrepreneurial teams, start-ups and various other economic development functions.